Embed insights definitions

Embed features are available for public integrations. All metrics can be filtered by All Embeds or individual embeds, and the last 7, 30, and 90 days, hover over the metric to see the percentage and count figures.

Definitions for each of the metrics provided in the integration dashboard below:

MetricDefinition
Total conversionPercentage of users who clicked on Zap Templates and activated a Zap.
Users who clicked on Zap TemplatesPercentage and count of users who clicked on a Zap Template in an embed.
Users who signed up for ZapierPercentage and count of users who signed up for a new account on Zapier.
Users who created ZapsPercentage and count of users who started a Zap in the editor.
Users who enabled ZapsPercentage and count of users who created and successfully published a Zap.
Users who activated ZapsPercentage and count of users who created a Zap that successfully ran tasks.

Best practices

  • Test different iterations of embeds and compare rates to see which ones resonate most with your users. Do certain sets of Zap Templates garner more clicks and activations than others? Does enabling “App search” on the Full Zapier Experience, so users can see all the apps they can integrate with, increase activations?
  • Improve your Zap Templates with short, descriptive titles, and as much prefilled field mapping as possible, so users are immediately aware of the use case and can activate the Zap with the least amount of clicks.
  • Provide context with your embed through help docs or an onboarding flow guiding users on how to connect your app with others using Zapier to improve the Users who signed up for Zapier rate.